The legend of Raymond’s Complete Man

Great Thought ! A unique advertisement !

A wide angle view of India

This campaign is the starting point for any other advertising strategy. But is Raymond’s Complete Man, a man who is the epitome of loving, caring, and also style, in danger of being left behind?

Creating waves
Some saw it as an emasculation of the Great Indian Role Model. Others raised toasts to him. Finally, they cheered, some ‘real flesh and blood’ they said – emotions, a sense of humor and sensitivity rather than just brawn. Even a touch of vulnerability. The dream guy with no shining armour. A man for the liberated Indian woman. Someone who doesn’t see himself with Rambo’s body and a James Bond style.
The Complete Man. From Raymond.

Sneering competition had to eat their words
Rivals in the early 90’s sniggered quietly at this pseudo-liberal western import. More than a decade later, this campaign is still going strong and a lot of suitings advertising is still…

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About LalmaniTiwari

“This solves everything: It is either all unreal or it is all Real. If it is unreal, you can easily renounce it; you cannot own something that is unreal. If it is all Real, then that is what you are and there is nothing to renounce.”
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